Executive Team

Executive Team

Don't let AdCritter's friendly name fool you. Our leadership is made up of serious technologists building world-class ad tech for small business. We've left some of the world's biggest tech companies and fled the world's largest cities to build more accessible technology in a much friendlier place: Nashville, Tennessee.

  • Gabriel Smith

    Gabriel Smith

    Founder & CEO

    As a 9-time small business owner himself, Gabriel understands the challenges small businesses face. He cares deeply about entrepreneurs and is passionate about building the tools they need to succeed. Gabriel hails from University of Michigan where he majored in Electrical Engineering.

  • Eric Busby

    Eric Busby

    Co-Founder | President & CTO

    Eric is a leading technologist who fled California to build AdCritter. Eric has led several hundred software developers over his career, trained thousands more, and grown multiple tech companies. Eric earned his bachelor's degree from University of La Verne and his master's at Golden Gate.

  • Chris Aitchison

    Chris Aitchison

    Vice President, Engineering

    Chris leads the technology team as the Vice President of Engineering. A leading FinTech technologist, Chris has served in multiple engineering management roles with London-based Barclay's, Schroders and others. He transitioned to ad tech in 2017 before relocating to the United States to lead at AdCritter. Chris graduated from Griffith University in Australia.

  • Paul Langtry

    Paul Langtry

    Vice President, Marketing and Development

    As the former Global Head of Performance Marketing (Ad Cloud) at Adobe, Paul is an expert at using the advertising tools typically only available to large enterprises. He is excited to now be part of democratizing access to those tools, bringing that expertise to small businesses everywhere. Paul holds his degree from Rutgers University and relocated from New York to join AdCritter.